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February 14, 2024

Exploring ‘Beauty World’ in Saudi Arabia

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Our esteemed Dean, Dr. Zinaida KYRIAKOU(PhD), and President Soula Kyriakou have embarked on a remarkable journey to connect with our students, partners, and communities in the region, fostering stronger ties and cultural understanding.

The first leg of their journey took them to the vibrant city of Riyadh in Saudi Arabia, where they had the incredible opportunity to attend the Beauty World Saudi Arabia Show.

Amid Dubai’s ascent as a global hub, the cosmetics market in the Middle East and Africa has witnessed substantial growth, reaching a retail value of US$35.3 billion in 2021. Projections suggest a remarkable 7.2% CAGR by 2030, indicating a retail value of $69.4 billion.

Beauty World Middle East stands as the largest international trade fair for beauty in the region, playing a pivotal role in showcasing the industry’s dynamism amidst this exponential growth. Over three days, the event provides a dynamic platform for meaningful interactions and business opportunities, reflecting the pulse of the ever-evolving beauty and personal care market in the Middle East and Africa.

Our dedicated leaders, Dean Dr. Zina Kyriakou and President Soula Kyriakou, are not only exploring business prospects but are also immersing themselves in the rich tapestry of cultures that define our partnerships. This journey is more than just a trip; it’s a commitment to building bridges, fostering collaboration, and gaining insights into the diverse communities that contribute to the growth of our institution.

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