We’re incredibly proud to announce that our PhD students recently presented their groundbreaking research at the 11th International Conference on Business, Management and Economics. Their diverse and impactful studies showcase the caliber of scholarship at our International Executive School: Rony Azar explored “Generational Shifts in Sustainable Practices: Perspectives of Textile Entrepreneurs in Varanasi and Kanpur on the Ganges’ Environmental Restoration” – examining how different generations of entrepreneurs approach environmental sustainability in India’s textile industry. Aung Myin Moe presented “Psychological Determinants of Tire Safety Behaviors: A Behavioral Assessment of Consumer Decision-Making in Myanmar’s Automotive Market” – providing valuable insights into consumer psychology and safety decision-making in emerging markets. Saka Bahadur shared research on “The Impact of Mobile Commerce Adoption on Sales Performance in Yangon’s Informal Food Retail Sector” – investigating how digital transformation is reshaping traditional retail in Southeast Asia. These presentations represent the kind of rigorous, globally-relevant research that drives meaningful change in business practices worldwide. Congratulations to our outstanding doctoral candidates for representing IES with distinction!

